Rutvik Ramesh — Performance Marketing

01 / Impact Numbers

Results that speak

0+

Active campaigns managed simultaneously

70%

Lead quality boost — EdTech funnel overhaul

₹8K→₹2.5K

CPQL reduced via CRM signal optimisation

0%

B2B lead quality via LinkedIn Ads

0%

Revenue growth for key client

0%

Conversion rate — Reddit & Quora launch

02 / Performance Data

The numbers behind the work

Lead Growth Performance

Consistent MoM upward trajectory

Revenue Scaling Trend

₹ Lakhs — consistent upward momentum

CPQL Optimisation

Reduced from ₹8,000 → ₹2,500 via CRM signals

Platform Distribution

Budget allocation across active channels

03 / Case Studies

Real work, real results

EdTech

Funnel Overhaul

70%

Lead Quality Increase

Rebuilt the full conversion funnel for a leading EdTech brand — tightened targeting signals, restructured ad creatives, and optimised post-click experience. Revenue followed.

B2B SaaS

LinkedIn Lead Engine

40%

Qualified Lead Rate

Built a LinkedIn Ads funnel from scratch for B2B clients — audience segmentation, lead gen forms, and full GTM tracking. 40% quality lead rate from day one.

Multi-sector

CPQL Slashed

₹8K→₹2.5K

Cost per Qualified Lead

Passed CRM conversion signals back to ad platforms, enabling smart bidding to optimise for actual revenue. Dropped CPQL by 68% without sacrificing volume.

New Channels

Reddit & Quora Launch

20%

Conversion Rate at Launch

Implemented full conversion tracking via GTM on Reddit and Quora Ads — launched campaigns with a 20% conversion rate from day one.

04 / Skills & Tools

The full toolkit

Additional Tools

ZapierSalesforceLeadSquaredConversion APIFacebook Ads ManagerCRM IntegrationApp Install CampaignsB2B MarketingBudget ManagementA/B Testing

05 / Experience

Where I've delivered

ShootOrder Current

June 2025 – Present

Ad Operations Specialist

→Managed reporting & campaign optimisation across Google and Meta, consistently hitting monthly targets
→Ran campaigns across Education, Healthcare, E-Commerce and Automobile sectors
→Optimised EdTech funnel → 70% increase in lead quality + 50% revenue growth
→Slashed CPQL from ₹8,000 to ₹2,500 by passing CRM conversion signals back to ad platforms
→Generated 40% quality lead rate through LinkedIn Ads for B2B brands
→Implemented conversion tracking on Reddit & Quora Ads via GTM — achieved 20% conversion rate at launch
→Proficient in App Install campaigns on Meta and Google Ads

🌟 Rising Star Award — Q3 Excellence (Jul–Sep 2025)

GenY Medium Previous

Jan 2024 – June 2025

Digital Marketing Analyst

→Managed 100+ active campaigns across Google and Meta simultaneously
→Executed 20+ Display & lead gen campaigns daily; optimised 20+ campaigns twice a week
→Built audience strategies and digital frameworks for new onboarding clients
→Decreased CPLs and CPQLs by 20% through multi-funnel optimisation strategies
→Specialised in campaign execution across Google and Meta Ads

🏆 Employee of the Month — September 2024

06 / Certifications

G

Google Ads Certified

Campaign optimisation · Search · Display · Performance marketing strategy

RutvikRamesh

Results that speak

The numbers behind the work

Real work, real results

The full toolkit

Where I've delivered

Let's scaleyour brand

Rutvik
Ramesh

Let's scale
your brand